Motion Design Concepts
CREATED IN SKETCH & PRINCIPLE
Concept 01: “Knife & Fork”
This first concept is a marriage of Eats’ existing motion design of their logo, and Uber’s existing logo animation… plus, a bit of iconography to spice things up. I love both of the two existing logo motion design treatments, and thought it would be fun to combine them together - but make it unique to Uber Eats!
Concept 02: “Bites”
This concept literally bites. Ok, seriously though… I wanted to play with the idea using Eats’ existing logo motion design, but take bites out of the logo to mask it away. (I’m getting hungry now)